from Reputation Institute https://www.youtube.com/watch?v=smdXly3lHWg
via IFTTT
The post Reputation Institute Presents: 2018 US RepTrak® 100 | Most Reputable Companies in the US appeared first on RepPilot.
from RepPilot http://reppilot.com/info/reputation-institute-presents-2018-us-reptrak-100-most-reputable-companies-in-the-us/
via RepPilot
Online review monitoring ensures you know what is being said about your business online where your next customer is hanging out. Internet savvy consumers are doing internet searches, gathering information, and making their buying decisions in seconds. Building a five-star reputation requires actively gathering new reviews, and online review monitoring ensures any negative reviews are addressed immediately, so your voice is heard in online conversations about your business.
Getting even one negative review online can have a direct impact on the trust consumers have in your business and your ranking in search engine results. It is essential that you have an online review system in place that includes online review monitoring.
Look at the statistics, and it is hard to ignore the considerable influence customer reviews have on the buying decisions of consumers.
Knowing what customers are posting about your business, in real-time so that you can handle negative customer reviews lets you protect your business reputation, gain trust from customers who don’t know your business, and earn new business.
Online review monitoring allows you to respond to negative reviews quickly, diminishing the adverse effect of readers’ perception of your business. In fact, readers are drawn to owners’ responses to negative reviews to get a clearer picture of a business from both sides.
We all know that there are people out there who are quick to leave negative reviews – earned or not. And people who read reviews are very interested in what owners have to say in response. Online review monitoring allows you to know as soon as any negative reviews show up, so you can set the record straight right there online where future customers are learning about your business.
Building a positive online presence that shows a stream of recent and positive reviews was good for business. Seeing the power of online customers reviews to influence buyer decisions, increase search engine results rankings, and click-through rates solidify the fact that having a review management and promotion process is a necessary part of today’s digital marketing plan.
While you are busy running your business, your next customer is researching to find the best services and products. They are relying on online reviews and ratings to help guide their purchasing decisions. With the explosive growth of mobile web searching and increased development of review apps, consumers are making their spending decisions on-the-go and faster than ever.
Putting your reviews and star ratings where people can see them on your website and review sites is a valuable source of highly-effective marketing generated by your customers and trusted by your consumers.
With online review monitoring, you know what customers are saying across the web ensures you have the opportunity to address and neutralize negative reviews immediately.
As you actively gather more and more reviews, this user-generated content helps your business show up higher in Google search results – where many customers look first when searching for a place to visit or make a purchase. Research is an essential step in the buyer’s journey, and online review monitoring allows you to have a say in what future customers are reading.
Using microdata and schema markup, search engines are able to show rich snippets in their search engine results pages where star ratings can appear prominently with your website listing. Rich snippets and positive reviews make your website listing pop off the page and attract the attention of new customers.
Search engines also prefer unique content that is regularly updated, and customer reviews create exactly that type of content. When customer reviews are posted on your site and review sites, your business is building user-generated content that Google will rank for relevant keywords.
Both rich snippets and positive online reviews help your business rank higher in search results because search engines and search engine users better understand what your business is about.
There are online review monitoring services and tools that let you know what customers see online. You can opt to do this yourself manually, but whether you automate or DIY, you MUST monitor your online reviews. Remember, online review monitoring allows you to be part of the conversations going on when people are making their buy decisions.
For small businesses that automate their reputation management, the only time-consuming part of online review monitoring is responding to the best and worst reviews in a way that prospective customers reading reviews know you value the customer. Care has to be taken with review responses because negative reviews are trusted more and read more thoroughly which gives business owners an opportunity to win over customers.
About The AuthorZach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.
The post Online Review Monitoring – Protect Reputation & Earn More Customers appeared first on Reputation Loop.
from Reputation Loop https://ift.tt/2q9rTsz
via IFTTT From Our Associates at Reputation Loop
The post Online Review Monitoring – Protect Reputation & Earn More Customers appeared first on RepPilot.
from RepPilot http://reppilot.com/info/online-review-monitoring-protect-reputation-earn-more-customers/
via RepPilot
Online review monitoring ensures you know what is being said about your business online where your next customer is hanging out. Internet savvy consumers are doing internet searches, gathering information, and making their buying decisions in seconds. Building a five-star reputation requires actively gathering new reviews, and online review monitoring ensures any negative reviews are addressed immediately, so your voice is heard in online conversations about your business.
Getting even one negative review online can have a direct impact on the trust consumers have in your business and your ranking in search engine results. It is essential that you have an online review system in place that includes online review monitoring.
Look at the statistics, and it is hard to ignore the considerable influence customer reviews have on the buying decisions of consumers.
Knowing what customers are posting about your business, in real-time so that you can handle negative customer reviews lets you protect your business reputation, gain trust from customers who don’t know your business, and earn new business.
Online review monitoring allows you to respond to negative reviews quickly, diminishing the adverse effect of readers’ perception of your business. In fact, readers are drawn to owners’ responses to negative reviews to get a clearer picture of a business from both sides.
We all know that there are people out there who are quick to leave negative reviews – earned or not. And people who read reviews are very interested in what owners have to say in response. Online review monitoring allows you to know as soon as any negative reviews show up, so you can set the record straight right there online where future customers are learning about your business.
Building a positive online presence that shows a stream of recent and positive reviews was good for business. Seeing the power of online customers reviews to influence buyer decisions, increase search engine results rankings, and click-through rates solidify the fact that having a review management and promotion process is a necessary part of today’s digital marketing plan.
While you are busy running your business, your next customer is researching to find the best services and products. They are relying on online reviews and ratings to help guide their purchasing decisions. With the explosive growth of mobile web searching and increased development of review apps, consumers are making their spending decisions on-the-go and faster than ever.
Putting your reviews and star ratings where people can see them on your website and review sites is a valuable source of highly-effective marketing generated by your customers and trusted by your consumers.
With online review monitoring, you know what customers are saying across the web ensures you have the opportunity to address and neutralize negative reviews immediately.
As you actively gather more and more reviews, this user-generated content helps your business show up higher in Google search results – where many customers look first when searching for a place to visit or make a purchase. Research is an essential step in the buyer’s journey, and online review monitoring allows you to have a say in what future customers are reading.
Using microdata and schema markup, search engines are able to show rich snippets in their search engine results pages where star ratings can appear prominently with your website listing. Rich snippets and positive reviews make your website listing pop off the page and attract the attention of new customers.
Search engines also prefer unique content that is regularly updated, and customer reviews create exactly that type of content. When customer reviews are posted on your site and review sites, your business is building user-generated content that Google will rank for relevant keywords.
Both rich snippets and positive online reviews help your business rank higher in search results because search engines and search engine users better understand what your business is about.
There are online review monitoring services and tools that let you know what customers see online. You can opt to do this yourself manually, but whether you automate or DIY, you MUST monitor your online reviews. Remember, online review monitoring allows you to be part of the conversations going on when people are making their buy decisions.
For small businesses that automate their reputation management, the only time-consuming part of online review monitoring is responding to the best and worst reviews in a way that prospective customers reading reviews know you value the customer. Care has to be taken with review responses because negative reviews are trusted more and read more thoroughly which gives business owners an opportunity to win over customers.
About The AuthorZach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.
The post Online Review Monitoring – Protect Reputation & Earn More Customers appeared first on Reputation Loop.
from Reputation Loop https://ift.tt/2q9rTsz
via IFTTT From Our Associates at Reputation Loop
The post Online Review Monitoring – Protect Reputation & Earn More Customers appeared first on RepPilot.
from RepPilot http://reppilot.com/info/online-review-monitoring-protect-reputation-earn-more-customers/
via RepPilot
Online review monitoring ensures you know what is being said about your business online where your next customer is hanging out. Internet savvy consumers are doing internet searches, gathering information, and making their buying decisions in seconds. Building a five-star reputation requires actively gathering new reviews, and online review monitoring ensures any negative reviews are addressed immediately, so your voice is heard in online conversations about your business.
Getting even one negative review online can have a direct impact on the trust consumers have in your business and your ranking in search engine results. It is essential that you have an online review system in place that includes online review monitoring.
Look at the statistics, and it is hard to ignore the considerable influence customer reviews have on the buying decisions of consumers.
Knowing what customers are posting about your business, in real-time so that you can handle negative customer reviews lets you protect your business reputation, gain trust from customers who don’t know your business, and earn new business.
Online review monitoring allows you to respond to negative reviews quickly, diminishing the adverse effect of readers’ perception of your business. In fact, readers are drawn to owners’ responses to negative reviews to get a clearer picture of a business from both sides.
We all know that there are people out there who are quick to leave negative reviews – earned or not. And people who read reviews are very interested in what owners have to say in response. Online review monitoring allows you to know as soon as any negative reviews show up, so you can set the record straight right there online where future customers are learning about your business.
Building a positive online presence that shows a stream of recent and positive reviews was good for business. Seeing the power of online customers reviews to influence buyer decisions, increase search engine results rankings, and click-through rates solidify the fact that having a review management and promotion process is a necessary part of today’s digital marketing plan.
While you are busy running your business, your next customer is researching to find the best services and products. They are relying on online reviews and ratings to help guide their purchasing decisions. With the explosive growth of mobile web searching and increased development of review apps, consumers are making their spending decisions on-the-go and faster than ever.
Putting your reviews and star ratings where people can see them on your website and review sites is a valuable source of highly-effective marketing generated by your customers and trusted by your consumers.
With online review monitoring, you know what customers are saying across the web ensures you have the opportunity to address and neutralize negative reviews immediately.
As you actively gather more and more reviews, this user-generated content helps your business show up higher in Google search results – where many customers look first when searching for a place to visit or make a purchase. Research is an essential step in the buyer’s journey, and online review monitoring allows you to have a say in what future customers are reading.
Using microdata and schema markup, search engines are able to show rich snippets in their search engine results pages where star ratings can appear prominently with your website listing. Rich snippets and positive reviews make your website listing pop off the page and attract the attention of new customers.
Search engines also prefer unique content that is regularly updated, and customer reviews create exactly that type of content. When customer reviews are posted on your site and review sites, your business is building user-generated content that Google will rank for relevant keywords.
Both rich snippets and positive online reviews help your business rank higher in search results because search engines and search engine users better understand what your business is about.
There are online review monitoring services and tools that let you know what customers see online. You can opt to do this yourself manually, but whether you automate or DIY, you MUST monitor your online reviews. Remember, online review monitoring allows you to be part of the conversations going on when people are making their buy decisions.
For small businesses that automate their reputation management, the only time-consuming part of online review monitoring is responding to the best and worst reviews in a way that prospective customers reading reviews know you value the customer. Care has to be taken with review responses because negative reviews are trusted more and read more thoroughly which gives business owners an opportunity to win over customers.
About The AuthorZach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.
The post Online Review Monitoring – Protect Reputation & Earn More Customers appeared first on Reputation Loop.
from Reputation Loop https://ift.tt/2q9rTsz
via IFTTT From Our Associates at Reputation Loop
The post Online Review Monitoring – Protect Reputation & Earn More Customers appeared first on RepPilot.
from RepPilot http://reppilot.com/info/online-review-monitoring-protect-reputation-earn-more-customers/
via RepPilot
Online review monitoring ensures you know what is being said about your business online where your next customer is hanging out. Internet savvy consumers are doing internet searches, gathering information, and making their buying decisions in seconds. Building a five-star reputation requires actively gathering new reviews, and online review monitoring ensures any negative reviews are addressed immediately, so your voice is heard in online conversations about your business.
Getting even one negative review online can have a direct impact on the trust consumers have in your business and your ranking in search engine results. It is essential that you have an online review system in place that includes online review monitoring.
Look at the statistics, and it is hard to ignore the considerable influence customer reviews have on the buying decisions of consumers.
Knowing what customers are posting about your business, in real-time so that you can handle negative customer reviews lets you protect your business reputation, gain trust from customers who don’t know your business, and earn new business.
Online review monitoring allows you to respond to negative reviews quickly, diminishing the adverse effect of readers’ perception of your business. In fact, readers are drawn to owners’ responses to negative reviews to get a clearer picture of a business from both sides.
We all know that there are people out there who are quick to leave negative reviews – earned or not. And people who read reviews are very interested in what owners have to say in response. Online review monitoring allows you to know as soon as any negative reviews show up, so you can set the record straight right there online where future customers are learning about your business.
Building a positive online presence that shows a stream of recent and positive reviews was good for business. Seeing the power of online customers reviews to influence buyer decisions, increase search engine results rankings, and click-through rates solidify the fact that having a review management and promotion process is a necessary part of today’s digital marketing plan.
While you are busy running your business, your next customer is researching to find the best services and products. They are relying on online reviews and ratings to help guide their purchasing decisions. With the explosive growth of mobile web searching and increased development of review apps, consumers are making their spending decisions on-the-go and faster than ever.
Putting your reviews and star ratings where people can see them on your website and review sites is a valuable source of highly-effective marketing generated by your customers and trusted by your consumers.
With online review monitoring, you know what customers are saying across the web ensures you have the opportunity to address and neutralize negative reviews immediately.
As you actively gather more and more reviews, this user-generated content helps your business show up higher in Google search results – where many customers look first when searching for a place to visit or make a purchase. Research is an essential step in the buyer’s journey, and online review monitoring allows you to have a say in what future customers are reading.
Using microdata and schema markup, search engines are able to show rich snippets in their search engine results pages where star ratings can appear prominently with your website listing. Rich snippets and positive reviews make your website listing pop off the page and attract the attention of new customers.
Search engines also prefer unique content that is regularly updated, and customer reviews create exactly that type of content. When customer reviews are posted on your site and review sites, your business is building user-generated content that Google will rank for relevant keywords.
Both rich snippets and positive online reviews help your business rank higher in search results because search engines and search engine users better understand what your business is about.
There are online review monitoring services and tools that let you know what customers see online. You can opt to do this yourself manually, but whether you automate or DIY, you MUST monitor your online reviews. Remember, online review monitoring allows you to be part of the conversations going on when people are making their buy decisions.
For small businesses that automate their reputation management, the only time-consuming part of online review monitoring is responding to the best and worst reviews in a way that prospective customers reading reviews know you value the customer. Care has to be taken with review responses because negative reviews are trusted more and read more thoroughly which gives business owners an opportunity to win over customers.
About The AuthorZach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.
The post Online Review Monitoring – Protect Reputation & Earn More Customers appeared first on Reputation Loop.
from Reputation Loop https://ift.tt/2q9rTsz
via IFTTT From Our Associates at Reputation Loop
The post Online Review Monitoring – Protect Reputation & Earn More Customers appeared first on RepPilot.
from RepPilot http://reppilot.com/info/online-review-monitoring-protect-reputation-earn-more-customers/
via RepPilot
Online review monitoring ensures you know what is being said about your business online where your next customer is hanging out. Internet savvy consumers are doing internet searches, gathering information, and making their buying decisions in seconds. Building a five-star reputation requires actively gathering new reviews, and online review monitoring ensures any negative reviews are addressed immediately, so your voice is heard in online conversations about your business.
Getting even one negative review online can have a direct impact on the trust consumers have in your business and your ranking in search engine results. It is essential that you have an online review system in place that includes online review monitoring.
Look at the statistics, and it is hard to ignore the considerable influence customer reviews have on the buying decisions of consumers.
Knowing what customers are posting about your business, in real-time so that you can handle negative customer reviews lets you protect your business reputation, gain trust from customers who don’t know your business, and earn new business.
Online review monitoring allows you to respond to negative reviews quickly, diminishing the adverse effect of readers’ perception of your business. In fact, readers are drawn to owners’ responses to negative reviews to get a clearer picture of a business from both sides.
We all know that there are people out there who are quick to leave negative reviews – earned or not. And people who read reviews are very interested in what owners have to say in response. Online review monitoring allows you to know as soon as any negative reviews show up, so you can set the record straight right there online where future customers are learning about your business.
Building a positive online presence that shows a stream of recent and positive reviews was good for business. Seeing the power of online customers reviews to influence buyer decisions, increase search engine results rankings, and click-through rates solidify the fact that having a review management and promotion process is a necessary part of today’s digital marketing plan.
While you are busy running your business, your next customer is researching to find the best services and products. They are relying on online reviews and ratings to help guide their purchasing decisions. With the explosive growth of mobile web searching and increased development of review apps, consumers are making their spending decisions on-the-go and faster than ever.
Putting your reviews and star ratings where people can see them on your website and review sites is a valuable source of highly-effective marketing generated by your customers and trusted by your consumers.
With online review monitoring, you know what customers are saying across the web ensures you have the opportunity to address and neutralize negative reviews immediately.
As you actively gather more and more reviews, this user-generated content helps your business show up higher in Google search results – where many customers look first when searching for a place to visit or make a purchase. Research is an essential step in the buyer’s journey, and online review monitoring allows you to have a say in what future customers are reading.
Using microdata and schema markup, search engines are able to show rich snippets in their search engine results pages where star ratings can appear prominently with your website listing. Rich snippets and positive reviews make your website listing pop off the page and attract the attention of new customers.
Search engines also prefer unique content that is regularly updated, and customer reviews create exactly that type of content. When customer reviews are posted on your site and review sites, your business is building user-generated content that Google will rank for relevant keywords.
Both rich snippets and positive online reviews help your business rank higher in search results because search engines and search engine users better understand what your business is about.
There are online review monitoring services and tools that let you know what customers see online. You can opt to do this yourself manually, but whether you automate or DIY, you MUST monitor your online reviews. Remember, online review monitoring allows you to be part of the conversations going on when people are making their buy decisions.
For small businesses that automate their reputation management, the only time-consuming part of online review monitoring is responding to the best and worst reviews in a way that prospective customers reading reviews know you value the customer. Care has to be taken with review responses because negative reviews are trusted more and read more thoroughly which gives business owners an opportunity to win over customers.
About The AuthorZach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.
The post Online Review Monitoring – Protect Reputation & Earn More Customers appeared first on Reputation Loop.
from Reputation Loop https://ift.tt/2q9rTsz
via IFTTT From Our Associates at Reputation Loop
The post Online Review Monitoring – Protect Reputation & Earn More Customers appeared first on RepPilot.
from RepPilot http://reppilot.com/info/online-review-monitoring-protect-reputation-earn-more-customers/
via RepPilot
In 2018 citations and business directory listings continue to be one of the easiest and straightforward tactics to get links pointing back to your local business and NAP (Name, Address, Phone Number) data online where search engines can find and verify your locations. These citations are still crucial because links and NAP from reputable and trusted websites contribute to how you rank in local search results.
With both Voice Search and Near Me Search on the rise, it’s critical that your local business have citations and business listings on online directories that help search engines like Google provide accurate this-is-what-you’re-looking-for-close-to-you local search results.
The latest MOZ Local Search Ranking Factors puts Citations as the #4 ranking factor for Local Pack results, and #5 for Localized Organic Ranking.
A study by BrightLocal found that Local SEO’s used “Citation Building” as their #1 tactic for growing backlinks to support their search engine optimization.
Your business listing and local citation matter to search engines like Google, so they should be extremely important to you. Citations and business directory listings make your business visible online and the more quality listings you create, the better chance you have of customers finding you through online searches – both on search engines and industry or location specific websites.
Unlike the way you earn backlinks from other websites when link building, citations and business listings don’t need to contain an actual link back to your website to matter. Search engines are citations in the context of confirming that your business is, in fact, a legitimate company and should be recognized, and even promoted, as such.
You know the amazing growth your business can see when you rank high in local search results. Topping local search results where new customers will find you is highly dependent on search engines being able to confirm your correct contact information and properly categorize your business. Managing your business listings is not something you risk leaving undone or haphazardly maintained.
Lacking a strong online presence for your business, search engines are going to pull whatever information they can find on the internet. Google My Business Optimization, Reviews Monitoring, and Listing Management are crucial to your growth in the local market.
Managing your Google My Business account, gathering five-star ratings and interacting with customers on review sites, and accurate citations and business listings on well-established sites like chambers of commerce and business association pages help create a positive online presence that a search engine can trust and use on its results pages.
If you care about ranking in local search results (if you have local customers you really, really do) then business listings are the foundation of your local digital marketing campaign. When NAP or business listings are inconsistent, or you fail to manage their creation and maintenance, you may find that any other local search marketing efforts are a waste of time.
Spiders are ever crawling the Web looking for new data to store and confirm to use in cross-referencing and extraction for search results. For you to be indexed as a local business listing there are four criteria that search engines require:
Your Name, Address, and Phone Number (NAP) has to remain consistent across the internet or search engines will distrust your existence and drop you in local search ranking. Typos and punctuation like including an apostrophe in “Sam’s Car Lot” only sometimes is disastrous. Take great care to make sure your NAP’s are identical in spelling, spacing, and styling everywhere your business is listed online. Take note that all this information needs to be entered text, so you can’t just copy/paste in your logo with your address in a directory and call it done.
Finding directories, creating citations, and maintaining business listings on authority sites that are constantly indexed ensures that search engines – these are all things you can manually. But smart local business owners (notoriously short on extra time) automate not only their citation and business listing creation but the maintenance that ensures their business listings stay up-to-date and consistent with one another across the web.
Business directories and review sites, as well as hundreds of other websites, let you create a business listing for free but why would you do this one by one? AUTOMATE! AUTOMATE! AUTOMATE!
There are extremely cost-effective ways to automate the management of your business listings. You can get complete digital presence control with Reputation Loop’s collection of online reputation and review management features, automating most of these essential processes.
These types of services provide almost hands-free customer review management and promotion, in addition to business listings management and branded feedback pages. They are all part of Reputation Loop’s comprehensive program to build a stellar five-star online reputation so when local searchers are looking for the best; they find your business first.
Whether you choose to automate or manually manage your business listings, the most important thing for you to remember and adhere to is remaining consistent with the data you use to build your business listings and citations. Mistakes and inconsistencies make it so that search engines distrust the legitimacy of your business and lower your ranking in search results. And people are even less inclined than search engines to try to figure out what conflicting information they found online about your business is correct.
If you have questions about the difference between business listings and citations and what all this means to your business, don’t hesitate to Contact Us.
About The AuthorZach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.
The post Citations and Business Directory Listings Still Local Search Rank Factor appeared first on Reputation Loop.
from Reputation Loop http://ift.tt/2pwLGCQ
via IFTTT From Our Associates at Reputation Loop
The post Citations and Business Directory Listings Still Local Search Rank Factor appeared first on RepPilot.
from RepPilot http://reppilot.com/info/citations-and-business-directory-listings-still-local-search-rank-factor/
via RepPilot
from Small Business Trends https://www.youtube.com/watch?v=hyMBZDIFQXQ
via IFTTT
The post Small Business Trends Presents: Make it Rain Money: Close Deals Faster and Speed Up Collections appeared first on RepPilot.
from RepPilot http://reppilot.com/info/small-business-trends-presents-make-it-rain-money-close-deals-faster-and-speed-up-collections/
via RepPilot
from Small Business Trends https://www.youtube.com/watch?v=hyMBZDIFQXQ
via IFTTT
The post Small Business Trends Presents: Make it Rain Money: Close Deals Faster and Speed Up Collections appeared first on RepPilot.
from RepPilot http://reppilot.com/info/small-business-trends-presents-make-it-rain-money-close-deals-faster-and-speed-up-collections/
via RepPilot
from Reputation Institute https://www.youtube.com/watch?v=s47dZ63n7sw
via IFTTT
The post Reputation Institute Presents: Reputation Chat with LEGO Group CEO Niels B. Christiansen appeared first on RepPilot.
from RepPilot http://reppilot.com/info/reputation-institute-presents-reputation-chat-with-lego-group-ceo-niels-b-christiansen/
via RepPilot