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As usual, Small Business Saturday is sandwiched between the twin retail phenomenon known as Black Friday and Cyber Monday (BFCM) where big brands offer deep price cuts and doorbusters.
Major retailers have obvious advantages on BFCM, but on November 25th, Small Business Saturday 2017 is the day to celebrate and support small businesses and their contributions to local communities. Small business owners and local leaders across the country join together on Small Business Saturday to encourage consumers to shop locally and benefit their own communities and neighborhoods.
Customers in your community will be using search engines and online maps to find local businesses that are selling what they are shopping for. Make sure your business shows up at the top of search engine and map results by optimizing your Google My Business Listing. Try the new Google Posts feature to highlight your best deals and what’s happening in your store.
You want customers to easily find you on Small Business Saturday (and the other 364 days of the year), so it’s essential that your business name, physical address, and phone number are consistent and present on the dozens of directories and websites that feed search engines local information.
It can be a time-consuming task to take on – creating, checking and correcting your business listings – but not impossible and very necessary. A more efficient way to ensure you are being found with correct information that puts you higher in search results is to use a low-cost Business Listing Management service that does it all for you.
As the official sponsor of Small Business Saturday, American Express is in its sixth year of promoting this event in thousands of communities across the country. Endorsed by the Small Business Administration (sba.gov), the “Shop Small” movement focuses on the brighter side of holiday shopping by promoting local merchants and encouraging people to shop within their communities.
WATCH THIS VIDEO: How to Use Free Shop Small Merchandise to Promote Your Business by American Express
Celebrate customers and help attract new ones with customizable marketing materials from the Shop Small Studio. It takes less than a minute to fill in your store name and specialty to get started. Then you give them a name and email address your free material is downloaded to your device and a download link is sent to the email you provide.
Here are the two ways you will receive your download:
Print customizable material you can use right away like posters, event flyers, offer signage and save the dates.
Join the conversations happening on your networks around Small Business Saturday with #ShopSmall and #SmallBizSat (the “official” hashtags of Small Business Saturday). Jump right into the conversation on Twitter, Facebook, Google+, LinkedIn, and Pinterest.
Small Business Saturday Hashtags:
#SmallBizSat
#SmallBizSaturday
#ShopSmall
#ShopLocal
These hashtags trends high leading up to Thanksgiving. Use this window to promote your local business on social media. Repost popular Small Business Saturday posts, create eye-catching images of your business and products, and use the free customized logos and images you downloaded to entice customers to come spend some time and money with you on November 25th.
RELATED READING:
Local SEO Checklist: 9 Basic Tips to Get Found in Search
Holiday Local Marketing on a Small Budget
Increase Your Small Business Holiday Profits
Local SEO for Brick and Mortar Businesses – FREE GUIDE
Encourage your customers to get out and support the places they love while shopping with and for the people they love on Nov 25. This is a chance to support local economies and celebrate the communities we live in.
Images Source: AmericanExpress.com
Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.
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Make sure to read part one of this two-part series on Free Online Courses for Small Business Owners to see five more awesome free courses that will help you grow your business.
Well, first because they are free! And you’ll find these courses offer actionable insight but only require a small investment of your time and commitment to learning the skills and activities that build better companies. You’ll gain technical knowledge you can apply to your business today, as well as tips, resources and case studies that show you how it all works.
These expert-led courses are tailored for small businesses and teach you the essentials in short, easy to absorb lessons. If you can find 10 minutes a day to dedicate to a lesson, you could finish a handful of courses in the next month and set out a plan for a successful new year.
Note: These are truly No Cost courses you can view with free accounts on sites like SkillShare and Facebook – no need to create paid accounts for these free courses.
By Gary Vaynerchuk
Don’t just tell your brand’s story, tell it right. Learn to develop a results-driven social media strategy perfectly adapted to each major social media platform—a strategy that guarantees your brand is telling the right story in the right context. Gary will break down the right story for every relevant platform—Twitter, Facebook, Tumblr, Instagram, and Pinterest—all in under 90 minutes. These are the same tactics Gary’s used to grow brands like GE, PepsiCo, and the NY Jets. Any opportunity to enter Gary’s brain is an exciting one, and this class is no exception. Don’t miss it.
Watch 23 video lessons.
Learn by doing.
Create your own platform-specific social media strategy to apply to your brand immediately. No brand? Not a problem. Create a social media strategy for your favorite brand or just follow along.
By Rand Fishkin
Join “Wizard of Moz” Rand Fishkin for a dive into the heart of SEO. This 90-minute class shares actionable insights and tactics for optimizing your content and organically raising the online presence of your business and brand.
Bite-sized, easy-to-follow lessons cover
This class is perfect for entrepreneurs, small business owners, startups, freelancers, junior marketers, web designers, and copywriters eager to do SEO that matters! No prior experience or skills required.
How do you know this is the class for you? The best thing about SEO is that it’s not different for every type of site. The fundamentals covered in this class can be applied universally.
By the end, students are all invited to work on a project that can put all their learnings into action: sharing their SEO strategy and optimizing a piece of content based on keyword research.
By Noah Kagan
A free 30-day course to DOUBLE YOUR EMAIL LIST. Learn from experts who’ve grown email lists to
over 10 million subscribers. Email is *still* the single most effective marketing tool. Where would your business be if you doubled your email subscribers? AppSumo is a 7-figure business with over 90% of our revenue generated by our email list. This course consolidates the exact tactics and tools we’ve used. Rather than bore you to death with theory, my expert friends and I will show you firsthand how to double your email list within 30 days.
This FREE Course includes an Email Marketing Toolkit worth over $300 of special hook-ups if you send a tweet or refer two friends. Some of the expert lessons:
Lesson 1: Optimizing your homepage
Lesson 2: Reverse Engineering Great Content
Lesson 3: Syndication/Large Site Guest Posts
Lesson 4: Content Upgrades
Lesson 5: Conversion Optimization
Lesson 6: Giveaways
By QuickSrpout.com
Is it me or is it hard to learn online marketing? You read a few blog posts that teach you a cool new marketing tactic, but because these blog posts aren’t visual, it’s hard to take that knowledge and apply it to your site.
So, in the end, you’re left with understanding marketing strategies from a high level, but you become lost on a tactical level.
Neil Patel wanted to do something about that, so he developed a free online educational course called Quick Sprout University. With the help of Brian Dean, 107 online marketing videos were produced that will show you step by step what you need to do.
Here are some of the things you’ll learn from Quick Sprout University:
By Seth Godin
Transform your new business by understanding the opportunities (and pitfalls) that are right around the corner. Seth Godin has learned these lessons the hard way, and in this entertaining (and useful) class, he’ll share what he knows. Save time and avoid dead ends as you organize and grow your small business.
This fast-moving class features hands-on, strategic and practical tactics every small businessperson ought to consider as she sets out to grow her business.
If you’re going to put in the time and the money and the energy to turn your project into a business that matters, it pays to get these seven things right.
Author Seth Godin doesn’t often get the chance to share this sort of nuts and bolts practical advice, and you’re invited to join in…
The theme of this class is simple but surprising: You should build your business around ideas that work, as opposed to building a business and then insisting that the universe cooperates in helping you succeed. Seven simple concepts well understood can change everything.
What You’ll Do
By the time you’re done with this class, you’ll have created a seven-part leverage plan. Not a boring business plan, this is your focused, detailed plan on how things that already work in the world will be put to work by you on your business.
This isn’t a complete MBA, and it’s not focused on art or the resistance. What it is: a ready-to-roll 7-part top-level course for smart entrepreneurs and those that aspire to be.
I picked these courses because they allow you to learn how to do something that will make you a better business owner without spending a lot of money or dragging through business basics you’ve already mastered. Learn how to better manage and grow your business without cutting corners because you are learning from some of the most famous experts and top instructors in the realm of small business success.
Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.
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