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Back in August, Google introduced a new feature called Questions & Answers to Google Maps in August. Google Questions & Answers lets local business owners and the public answer consumer questions adding another layer of data to the knowledge panel and local finder. In December this feature moved from mobile-only to include desktop display.
THE GOOD: Google Questions & Answers
You and other people can ask and answer questions giving Google Maps and Google Search users more customer-relevant information about your business.
THE BAD: Google Questions & Answers
You can’t opt out of or turn off the Question & Answer feature. If you aren’t answering questions, there’s a chance Search and Maps users will do it for you.
THE UGLY: Google Questions & Answers
Users can leave answers/comments without the restrictions of review, approval or monitoring. This unfiltered publishing leaves room for user-generated content that could be harmful to your reputation to appear with your Google business listing at a time when reputation management is vital to the success of local and small businesses.
User-generated content on Google such as reviews and Questions & Answers have the potential to impact your online reputation. For business owners that means monitoring this feature should be part of your plan for monitoring reviews.
Some business such as restaurants and hotels will see more traffic in their Q&A section, but all businesses should take the opportunity to populate this feature to provide answers to the questions that customers frequently ask. Here is yet another online and very public channel to demonstrate your professionalism and the care you give your customers.
Stay ahead of the competition and on top of anyone who’s visited your location and been asked by Google to answer a question. Come up with a list of questions that answer the issues your customers are asking and answer them populate this section. Think about the actual questions customers call and ask before visiting your location.
Answer questions with only the needed information to be helpful. Note that you shouldn’t answer just yes or no to a question because the question asker can edit their question and then your “yes” might not make sense anymore. If they ask if you take Sunday appoints, then a good answer is “Yes, we do work on Sundays but only by appointment with limited services.”
Log into Google Maps with the account you use to manage Google My Business, and make sure that notifications are turned on. Stay on top of your Q&A section with push notifications you’ll receive when you are logged in. Currently, there is no Google My Business dashboard section to monitor the Q&A feature.
Make sure you are checking in at least weekly on this section and answering any questions as soon as they pop up. If left unanswered or ignored for any period of time you risk having random previous customers (or competitors) answer the questions for you.
You can’t hide spam or malicious postings, but you can report fake content to Google. I’ve seen where past customers have used this feature as yet another platform to complain about a negative experience, completely irrelevant to the “Does this place have restrooms?” question they posted under. If the comment shouldn’t be there, let Google know.
Google’s Questions & Answers feature can be helpful in keeping your customers informed, but just like review monitoring this feature can’t be ignored and will require a little maintenance on your end to protect your reputation. The good news is that most local businesses are not yet using this feature. By being proactive and taking the time to optimize your Questions & Answers, you’ll be ahead of the competition.
About The AuthorZach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.
The post What is Google Questions & Answers? Optimization & Reputation Tips appeared first on Reputation Loop.
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Back in August, Google introduced a new feature called Questions & Answers to Google Maps in August. Google Questions & Answers lets local business owners and the public answer consumer questions adding another layer of data to the knowledge panel and local finder. In December this feature moved from mobile-only to include desktop display.
THE GOOD: Google Questions & Answers
You and other people can ask and answer questions giving Google Maps and Google Search users more customer-relevant information about your business.
THE BAD: Google Questions & Answers
You can’t opt out of or turn off the Question & Answer feature. If you aren’t answering questions, there’s a chance Search and Maps users will do it for you.
THE UGLY: Google Questions & Answers
Users can leave answers/comments without the restrictions of review, approval or monitoring. This unfiltered publishing leaves room for user-generated content that could be harmful to your reputation to appear with your Google business listing at a time when reputation management is vital to the success of local and small businesses.
User-generated content on Google such as reviews and Questions & Answers have the potential to impact your online reputation. For business owners that means monitoring this feature should be part of your plan for monitoring reviews.
Some business such as restaurants and hotels will see more traffic in their Q&A section, but all businesses should take the opportunity to populate this feature to provide answers to the questions that customers frequently ask. Here is yet another online and very public channel to demonstrate your professionalism and the care you give your customers.
Stay ahead of the competition and on top of anyone who’s visited your location and been asked by Google to answer a question. Come up with a list of questions that answer the issues your customers are asking and answer them populate this section. Think about the actual questions customers call and ask before visiting your location.
Answer questions with only the needed information to be helpful. Note that you shouldn’t answer just yes or no to a question because the question asker can edit their question and then your “yes” might not make sense anymore. If they ask if you take Sunday appoints, then a good answer is “Yes, we do work on Sundays but only by appointment with limited services.”
Log into Google Maps with the account you use to manage Google My Business, and make sure that notifications are turned on. Stay on top of your Q&A section with push notifications you’ll receive when you are logged in. Currently, there is no Google My Business dashboard section to monitor the Q&A feature.
Make sure you are checking in at least weekly on this section and answering any questions as soon as they pop up. If left unanswered or ignored for any period of time you risk having random previous customers (or competitors) answer the questions for you.
You can’t hide spam or malicious postings, but you can report fake content to Google. I’ve seen where past customers have used this feature as yet another platform to complain about a negative experience, completely irrelevant to the “Does this place have restrooms?” question they posted under. If the comment shouldn’t be there, let Google know.
Google’s Questions & Answers feature can be helpful in keeping your customers informed, but just like review monitoring this feature can’t be ignored and will require a little maintenance on your end to protect your reputation. The good news is that most local businesses are not yet using this feature. By being proactive and taking the time to optimize your Questions & Answers, you’ll be ahead of the competition.
About The AuthorZach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.
The post What is Google Questions & Answers? Optimization & Reputation Tips appeared first on Reputation Loop.
from Reputation Loop http://ift.tt/2Dad6Cn
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Two questions will tell you if you need this free download of the 2018 Reputation Management Checklist:
If the answer is no to either of these questions, you’re going to want to get started checking off the items on this 2018 Reputation Management Checklist.
The importance of managing your online reputation continues to grow as more consumers rely on internet research to make their purchasing decisions based on your reputation. Think about it. Your next customer is more likely to find you through a mobile online search than driving by your storefront or billboard advertisement.
Managing your online reputation also gives you the opportunity to use online reviews, business social media profiles, and company websites to rank higher in search engine results. These links provide exposure to a wider pool of prospective customers when sound SEO practices are combined with effective reputation management techniques and tools.
Lacking an enticing web presence, your business risks losing new and returning customers to competitors found in the same internet search who have ensured they have a positive online presence.
ALSO READ: The What, Where and How of Online Business Listings
The 2018 Reputation Management Checklist is a tool that ensures you establish your credibility as a reliable business and gives your company a competitive edge over others in your city and industry by promoting your positive online reputation.
Manage your reputation, and you position your business as the first and best choice when customers are researching online before deciding where to spend their money.
The 2018 Reputation Management Checklist also ensures you monitor reviews online and control much of what is being said about your business online and lets you influence those conversations towards positive messaging.
Your online reputation serves as 24/7 advertising, getting the word out about your company to customers searching on the internet – customers in your community searching for your specific service.
[ ] Do a Google Search for your business name.
[ ] Do a Google Search for your business name + reviews.
[ ] Check the major review sites for pages and reviews of your business.
[ ] Check the major social media sites for pages or comments for your business.
[ ] Set up Google Analytics
[ ] Check the Google Search Console to ensure your web pages are indexed
[ ] Claim and Optimize your Google My Business Listing
[ ] Set up Google Alerts to monitor new mentions of your business
[ ] Monitor and manage accurate business listings and citations
[ ] Claim and optimize your business profiles on social media relevant to your industry
[ ] Claim and optimize your business profiles on Review Sites your customers use
[ ] Have a system in place to monitor your online reputation
[ ] Check reviews daily on the review sites that matter most in your industry
[ ] Encourage customers to leave reviews on top review sites with automated feedback emails
[ ] Respond to all reviews – both negative and positive
[ ] Promote your best reviews on your social media accounts and website
[ ] Gather testimonials you can use for YouTube videos or testimonial pages
[ ] Create web pages that rank high in search results
[ ] Consistently post search engine optimized keyword rich content to your website’s blog
[ ] Guest post on popular blogs to get links back to your website
Your website and online marketing do not make up all or most of your web presence. Internet searches, social media, review websites, and complaint forums are top of mind activities and destinations as consumers search for the best service at the best price. Be sure to make reputation management, including a customer review strategy, part of your daily business operation. Automate your customer review management with low-cost services such as Reputation Loop to monitor your online reputation and ensure positive reviews are consistently gathered and promoted across the web.
About The AuthorZach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.
The post 2018 Reputation Management Checklist – Monitor Reviews & Online Reputation appeared first on Reputation Loop.
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Get more reviews – it’s one of the easiest ways to build a positive online presence, protect your reputation, and increase the visibility of your business.
Now more than ever customers are sharing their opinions with literally anyone and everyone who will listen. Compliment or complaint, people are searching for and listening to real customer experiences with your products and services before making their purchasing decisions.
Online customer star-rated reviews and testimonials are shaping how your business is perceived by consumers, laying the foundation for your brand, and influencing current and potential customers.
Consistently having great reviews posted online also contributes to higher positioning on search engine results pages. This is where star ratings can show with your business listings making you stand out from the competition.
On review sites, higher ratings and consistent raving reviews put your business at the top of their local results lists. So besides inspiring trust with potential customers, your reviews are helping your business stand out among the rest when prospects are searching for the types of products and services your company provides.
If you want to see an increase in new customers, more positive exposure for your business and higher conversion rates, you need to get more reviews and monitor reviews online to protect your reputation.
Let’s start with a foundation of high-quality products and services. Knowing that a good product and excellent customer service makes happy customers, if you have any shortcomings in those areas, concentrate on that before worrying about encouraging reviews because you won’t like the reviews you get. But if you are wowing people with your service and can’t keep your products on the shelves here are some ways to get more reviews.
You may feel your business doesn’t have a budget for reputation management and online review monitoring. That it’s not the right time to hire a team dedicated to monitoring, gathering, and promoting customer reviews. But there are inexpensive and highly effective online reputation management software options that can handle the process for you. And you can’t afford to leave the reputation of your business at the whim of customers who are largely more passionate about posting unsolicited bad reviews than positive reviews when left unmanaged. Don’t use budget restraints as an excuse not to make customer reviews a priority.
If you’re determined to DIY your reputation management, use a plan that includes a consistent schedule (at a minimum weekly) of monitoring and responding to your online reviews:
Don’t forget to ask for the review. There are so many opportunities when a customer interacts with your business to let them know you value their opinion. If a customer tells you how great their experience was, you’re presented with an excellent opportunity to communicate how much you value their opinion. Let them know how much you’d appreciate if they could share that opinion on the review site that matters most to your business. This is something an automated online reputation management service can do automatically when it reaches out to your customers through email or SMS.
Your customer has already invested money in your company by paying for your product or service. Don’t expect that they also want to invest a large chunk of their time in leaving a review. Make leaving a review a fast and easy process for your customers to get more reviews.
Make sure you are listed on the major directories and review sites, so customers can leave reviews where they are most comfortable and have the most influence. Put clear and ever-present direct links to your business profiles on the top review sites on your website and email communications, so all your customers are just a few clicks away from leaving a review for your business.
Knowing how powerful good reviews are in bringing new customers and increasing exposure, you’ll find that allocating a part of your marketing budget to review monitoring and proactive reputation management through services like Reputation Loop is an easy decision.
Prioritizing the process gathering and monitoring online reviews by selecting an affordable online reputation management service, you save precious time, get more reviews, and gain peace of mind knowing your reputation is monitored and protected.
With automated online reputation management services your customers are asked for their feedback, you are notified of dissatisfied customers before they get to review sites, and your best reviews are promoted on the review sites and social networks that matter most to your business in an almost hands-free automated process.
Encourage reviews, intelligently respond to negative feedback, and manage online reputation to earn more sales and higher rankings on review site and search engine results pages. Get more reviews, and you’ll see how priceless a five-star review really is.
About The AuthorZach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.
The post How To Get More Reviews – Increase Ranking & Grow Your Business appeared first on Reputation Loop.
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via IFTTT From Our Associates at Reputation Loop
The post How To Get More Reviews – Increase Ranking & Grow Your Business appeared first on RepPilot.
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Get more reviews – it’s one of the easiest ways to build a positive online presence, protect your reputation, and increase the visibility of your business.
Now more than ever customers are sharing their opinions with literally anyone and everyone who will listen. Compliment or complaint, people are searching for and listening to real customer experiences with your products and services before making their purchasing decisions.
Online customer star-rated reviews and testimonials are shaping how your business is perceived by consumers, laying the foundation for your brand, and influencing current and potential customers.
Consistently having great reviews posted online also contributes to higher positioning on search engine results pages. This is where star ratings can show with your business listings making you stand out from the competition.
On review sites, higher ratings and consistent raving reviews put your business at the top of their local results lists. So besides inspiring trust with potential customers, your reviews are helping your business stand out among the rest when prospects are searching for the types of products and services your company provides.
If you want to see an increase in new customers, more positive exposure for your business and higher conversion rates, you need to get more reviews and monitor reviews online to protect your reputation.
Let’s start with a foundation of high-quality products and services. Knowing that a good product and excellent customer service makes happy customers, if you have any shortcomings in those areas, concentrate on that before worrying about encouraging reviews because you won’t like the reviews you get. But if you are wowing people with your service and can’t keep your products on the shelves here are some ways to get more reviews.
You may feel your business doesn’t have a budget for reputation management and online review monitoring. That it’s not the right time to hire a team dedicated to monitoring, gathering, and promoting customer reviews. But there are inexpensive and highly effective online reputation management software options that can handle the process for you. And you can’t afford to leave the reputation of your business at the whim of customers who are largely more passionate about posting unsolicited bad reviews than positive reviews when left unmanaged. Don’t use budget restraints as an excuse not to make customer reviews a priority.
If you’re determined to DIY your reputation management, use a plan that includes a consistent schedule (at a minimum weekly) of monitoring and responding to your online reviews:
Don’t forget to ask for the review. There are so many opportunities when a customer interacts with your business to let them know you value their opinion. If a customer tells you how great their experience was, you’re presented with an excellent opportunity to communicate how much you value their opinion. Let them know how much you’d appreciate if they could share that opinion on the review site that matters most to your business. This is something an automated online reputation management service can do automatically when it reaches out to your customers through email or SMS.
Your customer has already invested money in your company by paying for your product or service. Don’t expect that they also want to invest a large chunk of their time in leaving a review. Make leaving a review a fast and easy process for your customers to get more reviews.
Make sure you are listed on the major directories and review sites, so customers can leave reviews where they are most comfortable and have the most influence. Put clear and ever-present direct links to your business profiles on the top review sites on your website and email communications, so all your customers are just a few clicks away from leaving a review for your business.
Knowing how powerful good reviews are in bringing new customers and increasing exposure, you’ll find that allocating a part of your marketing budget to review monitoring and proactive reputation management through services like Reputation Loop is an easy decision.
Prioritizing the process gathering and monitoring online reviews by selecting an affordable online reputation management service, you save precious time, get more reviews, and gain peace of mind knowing your reputation is monitored and protected.
With automated online reputation management services your customers are asked for their feedback, you are notified of dissatisfied customers before they get to review sites, and your best reviews are promoted on the review sites and social networks that matter most to your business in an almost hands-free automated process.
Encourage reviews, intelligently respond to negative feedback, and manage online reputation to earn more sales and higher rankings on review site and search engine results pages. Get more reviews, and you’ll see how priceless a five-star review really is.
About The AuthorZach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.
The post How To Get More Reviews – Increase Ranking & Grow Your Business appeared first on Reputation Loop.
from Reputation Loop http://ift.tt/2FTZBIP
via IFTTT From Our Associates at Reputation Loop
The post How To Get More Reviews – Increase Ranking & Grow Your Business appeared first on RepPilot.
from RepPilot http://reppilot.com/info/how-to-get-more-reviews-increase-ranking-grow-your-business/
via RepPilot
Get more reviews – it’s one of the easiest ways to build a positive online presence, protect your reputation, and increase the visibility of your business.
Now more than ever customers are sharing their opinions with literally anyone and everyone who will listen. Compliment or complaint, people are searching for and listening to real customer experiences with your products and services before making their purchasing decisions.
Online customer star-rated reviews and testimonials are shaping how your business is perceived by consumers, laying the foundation for your brand, and influencing current and potential customers.
Consistently having great reviews posted online also contributes to higher positioning on search engine results pages. This is where star ratings can show with your business listings making you stand out from the competition.
On review sites, higher ratings and consistent raving reviews put your business at the top of their local results lists. So besides inspiring trust with potential customers, your reviews are helping your business stand out among the rest when prospects are searching for the types of products and services your company provides.
If you want to see an increase in new customers, more positive exposure for your business and higher conversion rates, you need to get more reviews and monitor reviews online to protect your reputation.
Let’s start with a foundation of high-quality products and services. Knowing that a good product and excellent customer service makes happy customers, if you have any shortcomings in those areas, concentrate on that before worrying about encouraging reviews because you won’t like the reviews you get. But if you are wowing people with your service and can’t keep your products on the shelves here are some ways to get more reviews.
You may feel your business doesn’t have a budget for reputation management and online review monitoring. That it’s not the right time to hire a team dedicated to monitoring, gathering, and promoting customer reviews. But there are inexpensive and highly effective online reputation management software options that can handle the process for you. And you can’t afford to leave the reputation of your business at the whim of customers who are largely more passionate about posting unsolicited bad reviews than positive reviews when left unmanaged. Don’t use budget restraints as an excuse not to make customer reviews a priority.
If you’re determined to DIY your reputation management, use a plan that includes a consistent schedule (at a minimum weekly) of monitoring and responding to your online reviews:
Don’t forget to ask for the review. There are so many opportunities when a customer interacts with your business to let them know you value their opinion. If a customer tells you how great their experience was, you’re presented with an excellent opportunity to communicate how much you value their opinion. Let them know how much you’d appreciate if they could share that opinion on the review site that matters most to your business. This is something an automated online reputation management service can do automatically when it reaches out to your customers through email or SMS.
Your customer has already invested money in your company by paying for your product or service. Don’t expect that they also want to invest a large chunk of their time in leaving a review. Make leaving a review a fast and easy process for your customers to get more reviews.
Make sure you are listed on the major directories and review sites, so customers can leave reviews where they are most comfortable and have the most influence. Put clear and ever-present direct links to your business profiles on the top review sites on your website and email communications, so all your customers are just a few clicks away from leaving a review for your business.
Knowing how powerful good reviews are in bringing new customers and increasing exposure, you’ll find that allocating a part of your marketing budget to review monitoring and proactive reputation management through services like Reputation Loop is an easy decision.
Prioritizing the process gathering and monitoring online reviews by selecting an affordable online reputation management service, you save precious time, get more reviews, and gain peace of mind knowing your reputation is monitored and protected.
With automated online reputation management services your customers are asked for their feedback, you are notified of dissatisfied customers before they get to review sites, and your best reviews are promoted on the review sites and social networks that matter most to your business in an almost hands-free automated process.
Encourage reviews, intelligently respond to negative feedback, and manage online reputation to earn more sales and higher rankings on review site and search engine results pages. Get more reviews, and you’ll see how priceless a five-star review really is.
About The AuthorZach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.
The post How To Get More Reviews – Increase Ranking & Grow Your Business appeared first on Reputation Loop.
from Reputation Loop http://ift.tt/2FTZBIP
via IFTTT From Our Associates at Reputation Loop
The post How To Get More Reviews – Increase Ranking & Grow Your Business appeared first on RepPilot.
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