Dentists reputation marketing isn’t just about search engine optimization. Customer reviews make up a large portion of your online reputation and are vital to the success of your business. They are undeniably the most important part as new customers rely on the opinions they find online about your business to pick their next dental professional. Effective SEO will get your business seen but building and protecting a five-star online reputation is what gets your business chosen over the competition.
Does your online reputation attract new customers? Check out this Dentists Reputation Marketing infographic to find out how to become the top choice for new patients searching online.
Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.
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As a business owner or manager with a full plate, you may have been putting off adding reputation management to your list of processes and problems to handle every day. Your online reputation is so vital to the future success and growth of your business that you can no longer risk leaving your online presence solely in the hands of any person with an internet connection and a thought about your business they want to share.
What does a search engine or review site user see when they search for your name? Is your business mentioned when someone runs a local search for your type of business, product or service?
With your ideal customer in mind run a Google search of your business name and your services the way a prospective new client or customer would. Take notes on when your business shows up, what is being said or seen, and where it is ranking. Do the same for your top two or three competitors. Be sure to run searches on your desktop, smartphone and tablet to see how that affects ranking.
Google both your businesses top keywords and primary keywords related to your type of business. Does your business show on the first page of search results? Do you see competitors ranking higher? Use the free tools list in “6 Free SEO Audit Tools for Your Website” to find software that will give you an SEO audit report on your website and competitor websites. Compare results to find areas where you can make improvements and rank higher.
Build (or rebuild) a website that search engines and users love by incorporating these SEO tips from the pros:
Review sites are often the doorway to new customers. Over 90% of consumers frequently use reviews as a guide to finding new products and services. Claim and optimize your business profiles on the review sites that your customers rely on to make their buying decisions. Encourage happy customers to post their reviews on the review sites that matter most to your business. Respond to professionally to negative feedback and thank customers for five-star, detailed reviews.
Business listings and citations are used by search engines and customers to find and verify contact information, location, hours and more. With hundreds of business directories available, save time and ensure accuracy by using a business listing management service. This ensures your business is listed where it needs to be and that the information is consistent across the internet.
Optimize your Google My Business listing and direct reviewers to your page. An overwhelming majority of internet searches happen on Google. Rank higher and increase visibility by giving Google all the information it needs to put your business at the top of search results.
Optimizing and monitoring your business’ social media accounts gives you control over a large part of your online presence. Reputation management is about monitoring and controlling the conversations and mentions involving your business. To do that you need to be where your customers are spending their time. Businesses are on LinkedIn and Twitter, millennials are on Instagram and SnapChat, and baby boomers are on Pinterest and Facebook. Regardless of what industry you are in, your customers are on social media.
You “own” some of your online presence, meaning you control what is being said and where and when it can be seen. This includes your website content, business listings, and online business and social media profiles you claim and fill in. Then there is “earned” content. Good or bad, earned content is information posted online by others. Earned content includes customer reviews, online complaints on third-party sites, and social media and forum comments and images.
Once you’ve set up reputation management for your business, you’ll see that much of the process can be automated to save time and take a lot of the work out of the building and protecting your positive online reputation. With a positive reputation across the web, you will be able to market your business and attract new customers and clients who look for social proof in the form of customer reviews and search engine results to make their buying decisions.
Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.
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Did you know there were free SEO audit tools to help you improve your SEO?
Do you know how to analyze your SEO successes and failures?
Is it possible to measure the return on investment of your SEO tactics?
How do you know what is working and what is not?
How do you even know where to start a new SEO campaign?
An SEO site audit is the first step in building a successful SEO campaign. You need to know where your website stands if you want to optimize its performance in search rankings. Site audits show you what is wrong with your website and help you uncover what areas need immediate attention.
When looking at all the data these SEO audit tools will provide, it can get overwhelming. Stay focused with an audit short-list that ensures you are getting the information you need to create an SEO strategy that puts your website at the top of organic search results.
This site crawler searches up to 500 URL’s per crawl for free and gathers key onsite data to allow you to make informed strategy decisions. Find broken links, analyze page titles and meta data, discover duplicate content and more. The Screaming Frog SEO Spider also generates XML sitemaps and integrates with Google Analytics.
Not only can you search for keyword ideas, get historical statistics, and create new keyword lists by multiplying several list of keywords together, but the Keyword Planner Show you how potential keywords may perform and estimates PPC as well. Get search volume data, analyze trends, and get click and cost performance forecasts directly from the people who know best… Google.
With this Chrome or Firefox extension, you get a top-of-screen browser toolbar that shows you the SEO metrics of any website you are on. Get top SEO metrics at a glance while surfing the web the way you usually do. You can also create custom searches, see the difficulty level in ranking for given keyword, and see page elements with the Analyze Page overlay feature. Plus, the MozBar lets you view social metrics for Twitter, Facebook, and Google+.
Formerly known as WordPress SEO by Yoast, this software isn’t new but always improved. If you use WordPress, this SEO plugin keeps you on track by optimizing your site content and web pages with automatic SEO checks and on-page prompts to improve SEO. You get – for FREE – a snippet editor and real-time page analysis to help you optimize content, images, meta description, post titles, and handle those technical areas (canonical, breadcrumbs, robots.txt, etc.) that can hurt SEO.
SEMrush is on this list of free tools because while they are leaders in competitive research with reasonably priced service plans, you can also search a domain, keyword or URL for free from the search box on the SEMrush homepage. A simple search will give you a comprehensive view of the data available for any given website, large or small. Get detailed domain and keyword analytics with your free search for an in-depth SEO audit of your website and your competitors’ websites.
SEOptimer is a truly free site audit tool that works much like SEMrush. However, this tool takes things one big step further by giving you an ACTIONABLE SEO REPORT. Enter a domain in the search bar, hit analyze, and SEOptimer creates an SEO report you can download as a PDF. You’ll want that PDF so you can check off the SEO improvements listed in your personalized audit. 301 redirects seem to cause fits with this audit software, so best results come from copy/pasting from a website’s homepage. If you are interested in getting the SEOptimier browser extensions for Chrome, Firefox, or Opera, click the “Extras” link in the website footer.
Conducting an SEO audit allows you to identify problems, find areas to improve, and put more resources behind the strategies that are improving your search engine rankings. Do you have any free SEO audit tools that works for you? Share in the comment section!
Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.
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Why a back to basics local SEO checklist? The one constant with Google is that they are constantly “updating” their algorithms to give their search customers the absolute best results. By giving people individualized and highly relevant answers to their search queries Google dominates the internet search game, logging users in numbers far above all others combined. The importance of local SEO (local search engine optimization) grows as Google’s methods become more intricate, and search users expect even more individualized results. This local SEO checklist gives you a starting point for your local SEO strategy.
Don’t underestimate the importance of finding effective keywords to drive your local SEO. Top keywords for your local business are going to be the services or products you provide and your location (city, neighborhood, major landmarks). Beyond those specifications, you’ll use your buyer persona to think like the consumer and identify the most common phrases and terms a potential customer would use when searching for a business like yours.
WordStream – PPC and SEO Keywords
Internet Marketing Ninjas – Side-By-Side SEO Comparison
KeywordTool.io – Long Tail Google, YouTube, Bing, Amazon, AppStore
Build a set of citations for each location and ensure your NAP is consistent across your website and accurately match your business listings and citations. There are hundreds of directories and websites your business could be listed on. Do you know how to find your business listings or how to correct incorrect listings? Business listings management can be easily and effectively outsourced to ensure your business is accurately listed where it needs to be indexed by search engines and found by customers.
Accuracy and consistency are of the upmost importance! Google’s algorithms are smart enough to normalize data and figure out standard address and phone number formats, but be sure you know acceptable abbreviations, so you don’t create duplicate listings.
Customer reviews are a powerful tool in optimizing your website for local search. On-page they give you fresh, localized content for your web pages. Off-page customer review sites like Yelp often rank in the first or second spot for local search results showing the star ratings of top businesses. Have a system in place that continuously solicits feedback from your customers, tags unsatisfied customers for customer service and resolution, and funnels positive reviews to the review sites that matter most in your industry. Using a system like Reputation Loop allows you to automate your customer review management.
Google My Business listings affect how your business shows up in local search results. Google uses these listings to verify your business cross-check the accuracy of other listings. If you want a chance at showing up in the Local 3-Pack at the top of local search results pages, your Google My Business profile needs to be complete and optimized. Read “How to Optimize Your Google My Business Listing” to learn seven ways to optimize your listing and give Google the information they need to put your business in front of customers using Google Search and Google Maps.
Your customers are on the go and now use their smartphones to conduct local searches. Studies show that the most searched information is address, hours, phone numbers, directions and product availability. Now that you know what your customers are looking for make sure you give it to them on a responsive website that looks good on desktops and mobile devices like tablets and smartphones. Learn more about the WHY and HOW of Mobile Optimization for Local Search.
Avoid scraping or copying content from other websites, even if it is from corporate or manufacturer websites. Publish unique, keyword and location specific content to attract local customers. Use testimonials from customers in your location cities who mention specific products or services for unique landing page content. Use an on-site blog to consistently publish customer-centric and geographic-specific content to build a library of useful and shareable content.
Title tags are the actual words of the anchor text in search results that links to your website. Be sure the title tags make sense to local customers. Use your keywords and location in a logical way that matches how customers would pick your business as relevant from a list of results:
GOOD TITLE TAG “North Dallas Dog Kennels and Training”
BAD TITLE TAG “kennels training dallas dog”
Look at these Google search results for “north dallas dog kennel”:
Use appropriate and localized tags with real words and phrases to label your images and videos. Consider publishing a transcript of the video when posting for keyword rich text content.
For businesses with more than one location, it is hard to localize your website. Instead of stuffing your pages with half a dozen geographical keywords and tags give each location its own hyper-local page. Each location page should be linked to from a high-level navigation menu. Make phone numbers highly visible and clickable on mobile devices. If you have just a handful of locations, fit the full NAP of each location in the footer of your website. In addition, when you have specialized services that people search for like sedation for pediatric dental patients or local delivery services, create pages specific to those services as well with internal links to your location pages.
Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.
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Zillow is the leading real estate and rental marketplace with a living database of more than 110 million U.S. homes, serving the full lifecycle of owning and living in a home. The ability to post reviews on real estate agents and mortgage lenders launched in December 2010 and today there are more than 2 million reviews of real estate agents and mortgage lenders.
According to Zillow CMO Jeremy Wacksman, “With huge acceleration in the rate of reviews submitted to Zillow, it’s clear that reviews are becoming an indispensable part of the home buying and selling process. For buyers and sellers, knowing others’ experiences with a particular agent or lender is incredibly useful as they search for a real estate professional. For agents and lenders, reviews have become a vital part of their marketing efforts. Every day we hear from real estate professionals who tell us how important reviews have been in growing their business.”
For real estate agents, reviews are prominent features as part of an agent’s presence when the agent appears next to a listing and in Zillow’s agent finder search tool. The Zillow Mortgage Marketplace lets borrowers get mortgage quotes anonymously while providing lenders with leads for free. Borrowers anonymously fill out a detailed loan request form and get customized quotes. They get help choosing which lender they want with the help of Zillow’s rating and review system where previous borrowers have left feedback for specific lenders.
Reputation Loop has pioneered a new way to easily leverage the power of a positive online reputation. They have automated the entire reputation management and marketing process, from collecting reviews and protecting your online reputation, to promoting a strong five-star online presence and gaining new customers. Automatically gathering feedback from recent customers, Reputation Loop also monitors the major review sites, notifying the business of negative customer feedback to provide needed protection of both online and offline business reputations.
Here is how the Reputation Loop platform works:
Additional benefits include business listings management, employee performance tracking, social media posting of reviews and API integration with dozens of top review, business, social media, and directory sites such as:
Review Sites Integrations – Google, Yelp, Facebook, Citysearch, YellowPages, OpenTable, FourSquare, and more
Business Software Integrations – Infusionsoft, Xero, Dentrix, Eaglesoft, Dolphin, Ortho2, ClearDent, OpenDental, PracticeWorks, SoftDent, and more
Social Media Sharing – Google, Facebook, and Twitter
Directory Integration – Apple, Bing, Factual, Here, MapQuest, SuperPages, TomTom, WhitePages, 2FindLocal, 411.com, CityMaps, Chamber of Commerce, and more
Get a free demo of how Reputation Loop does industry leading reputation marketing by visiting http://ift.tt/1VG3uGU. Call 866-700-9330 or email sales@reputationloop.com for more information on how Reputation Loop can generate reviews fast while promoting and protecting a stellar online reputation that attracts new customers.
Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.
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