If you have checked out your businesses website on your smart phone, you were probably less than satisfied with the way it looked.  You are likely wondering how to make a website for mobile applications that looks good and captures the customers you want.

If you don’t have a smart phone yourself you can download software that allows you to see what your website looks like on a variety of different mobile platforms.

You can download it for free from http://springbox.com/mobilizer

Then load up your site and see what it looks like.  You are likely to see it either all shrunk down so small no one could possible read the text. Or more likely, all you will see is the upper left hand corner of your website.

Neither is a positive experience for your potential customer trying to find you so they can put money in your pocket.

Not only that, but Google is now downgrading the rankings of all websites that are not mobile friendly, which means that you are likely to loose position in the search engines, if you had them.

The real answer to your mobile web site challenge is to call me, Earl Netwal, the Micro Business Specialist and let me help you out. (612-724-4392)

Today would be a good time, because you are losing customers and money every day you delay. How much money? That of course depends upon your particular business. What is a new customer worth to you?

$500 … $15o0 … $10,000 … or more ?

Can you afford to let them go to your competitor just because they had a mobile ready website and you didn’t?

There is a big difference between your existing web site and what you want for your mobile site.

Your regular site is designed to be seen on a desktop or laptop computer, and assumes that most of the people viewing it have access to fast broadband speeds.

The cell phone screen is much smaller and, together with the somewhat larger tablets out there,  they are dependent on cell phone speeds, typically 3G and 4G.  These are much slower, and large web sites will take a long while to open and frustrate the user.  You don’t want your first customer impression to be one of frustration, do you?

So the key decisions when learning how to make a website for mobile is to distill your large website into the key elements, the mobile user is most likely to need.

Then simplify, simplify, simplify.  You want some eye-candy on the top front of your mobile page, to get noticed, but smaller images are generally better. Then a series of icons to serve as tabs leading to you key components.

Any text should be broken into one or two sentence paragraphs so they are easier to read.

Then you need to add the magic of an auto-redirect script on your main page that can tell if a person is accessing your site from a desktop or mobile device.  When it knows it’s a desktop or laptop the script shows your standard website. When the visitor is viewing your site from a mobile device, it automatically sends them to the mobile site.

Now it’s possible to put this all together yourself, but frankly for most people it’s cheaper and faster in the long run to find someone who is experienced in putting together mobile web pages.

This is a new and emerging field. And most web designers are not up to speed yet. That’s again where I can help.  We are relatively new to the mobile site development game ourselves, but see it as one of the big trends in the coming year. We have geared up and are now able to offer you a variety of highly attractive mobile themes that will impress your customers, get you their business.

As a bonus,  instead of being penalized by Google for not having a mobile friendly site, you will find yourself ranked ahead of the bulk of your competitors who haven’t wised up yet to the necessity of becoming mobile ready.

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