Video Quality – Corny Sells if Real

One of my clients is a Minneapolis locksmith. He recently created his own video and posted it to YouTube.

It is not very polished. It is as far from Hollywood as you can get.  And yet, despite his reservations, I personally have blessed it as a worthy effort.

I believe people respond to “real people” on YouTube and on the web. When you see and hear someone who is authentic, you are likely to trust them and like them more.

And when people like and trust you they are far more likely to buy from you.

Anyway, below is Fast Eddy’s video. Let me know what you think.

 

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Online Video Marketing Efforts Continue

I continue having success with online video marketing.  On the national front, I have recently ranked videos for Home Stagers in New York and Hawaii. How’s that for across the nation service.

I hope to do more such video in the Home Staging niche and have a special offer for Home Staging Videos . That said, my main efforts are with Minneapolis based businesses.

My newest effort was created for Nokomis Yoga located near Lake Nokomis in South Minneapolis. I have taken classes there myself and f0und it to be a relaxing and healthy addition to my routine.

The video was launched just a few minutes ago at about 4PM on March 20, 2013.

I hope to see it make it to the first page of Google results in due course.  Sometimes they pop right to the top, other times it can take a while, so I never promise how long.

However, I will monitor it, and when it does get there I will add a portion to this post bragging and/or making excuses as to why not. So stay tuned.

In the meanwhile, here is an embed of the video.  Short and sweet in tune with people’s short attention spans.

These videos are a great way to get your business increased visibility using online video marketing.  For information on how you can get a similar video or series of videos created for you, contact me by email at enetwal (at) gmail.com or call me direct at 612-408-9924.

There are two steps to the process, creating the video and then getting it to rank.  Lot’s of people can create videos. Few are able to rank them as well.

Plus if we decide to work together, I will help you decide which keywords to pursue to maximize the results.

You will discover that my rates for this service are very reasonable. This makes a lot of sense for any business that is now spending money on pay per click Adwords advertising.

[tags]online video marketing, minneapolis yoga classes, Youtube marketing, Pay Per Click Advertising, Minneapolis Yoga[/tags]

 

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YouTube Video Ranking Challenges


YouTube Video Ranking Challenges

If you have been following my recent posts, you may be thinking that all I am doing these days is working with video for my clients. This is not true, I still am running adwords campaigns, doing email marketing,  and traditional SEO work as part of my marketing consultancy for multiple clients.

That said, the relative ease of ranking videos, and their dramatic ability to grab prospects eyeballs is hard to beat.

The first step in the sales funnel is to get your prospect’s attention. The thumbnail Google usually displays on search result pages for videos is hard to beat as an attention generator.

Couple that with the relative ease of getting a video to rank on the first page of results compared to getting a typical website and it’s no wonder, I am so heavily invested in promoting the video approach.

Now while I say it’s relatively easy, I must admit that it can on occasion be challenging.  Particularly when I try to rank a video for a major metropolitan city.

I’ve been able to do it.  But it takes longer and takes more resources to accomplish.  For example, I have recently been trying to rank a video for “Home Staging Minneapolis” and its now well over 4 weeks since I started the effort and we have made progress. The video now sits at the top of page 2 – which while nice, wins no cigar as relatively few people ever go to the second page of a search.

Which is in part the real reason for this post. One of the many things I do to rank these videos is get them embedded on different websites.

 

I also create backlinks to them as well.  Sometimes I use naked backlinks like this: https://www.youtube.com/watch?v=lEx7jot2074

Other times, I use anchor text like this: Minneapolis Home Staging Video

There is much more to the process, but once the video is live and appearing these are the primary tactics I use to promote it in addition to encouraging as many people as possible to view and comment on the videos themselves.

 

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YouTube Video for Tampa Area Pool Company

I may be based in Minneapolis, but the promotions I do for local businesses work where ever local businesses are located. We are having another big snow storm coming so I am planning on heading out of town to Florida for while and no reason why I shouldn’t do business there.

Here is a video I have prepared for a Tampa area Pool company that has the good fortune to employ my brother. Thought I would treat them to some more business.

With any luck, this will be ranking on the first page of Google results, but the time I arrive. I think his boss will like it.

What do you think?

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Video Marketing : New YouTube Video

I just completed a new YouTube Video for one of my clients. And as part of my efforts to get that video to rank for him for his keyword, I am posting a copy of the video here.

There are multiple steps involved in getting a video to rank. When you stop to think of the millions of videos that sit on Youtube with a handful of views that never get seen by prospective customers, and the handful that actually do some marketing good, ie those which show up on Google for relevant keywords, there can be no question as to which is more valuable.

If you have a business and or just a video you would like to see rank for a given keyword, let me know. I can’t work big miracles, but I do minor ones, and I may well be able to help get your cash register to ring.

If that sounds like music you would like to hear, drop me an email at enetwal @ gmail.com

And Put “Video Marketing Request for Info” in the title so I don’t accidentally delete it.

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Get a Free 30 Second Commercial On Google

In my prior post, I discuss the success I had creating and ranking a video on Google for Above All Insulation.

I am prepared to do the same thing for a couple more businesses for free – to further prove the concept and my abilities to do so.

So on a

    first come, first serve basis

I am offering to create and get ranked one video for almost any Minneapolis St Paul area business. Some restrictions apply, I won’t do a video for competitors of any of my existing clients, the sex trade, and any business where I have doubts as to your credibility.

That means if you are a plumber and I have already agreed to do a video for a plumber, I will need to refuse you.

But for most everyone else who is doing business serving the local market area in the twin cities, step on up and get a hold of me.

What you need to provide:

I will need at least 5 relevant photos of your business or service and a statement of your unique selling proposition. Ie., what you do and why people should buy from you.

I will ask you to set up a brand new gmail account, even if you already have one. (it’s free)

I will set up an optimized YouTube Account for you on that account, create a video using your images and/or additional ones of my choosing. Offer you a chance to review the draft video. Revise if necessary and publish the video on your new YouTube Channel and optimize it and promote it.

The goal will be to get it to appear on the first page of Google results for a relevant keyword in one or another major Minneapolis St Paul suburb for a search on the term.

In exchange for the above, you will agree to do a short video testimonial similar to the one offered in the post below by Nate Rozelle of Above All Insulation.

I do have some paid variations that I will discuss with you that are based primarily on results rather than promises, but these are totally optional.

If you are interested in learning more and or getting started call me at 612-408-9924 and be sure to leave a message if I am not available.

This is a limited time offer.

Earl Netwal
The Micro Business Specialist and
Minneapolis Internet Marketing Consultant

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New Video for New Client Uploaded

Just finished uploading a new video to YouTube for a new client, Above All Insulation. They specialize in Ice Dam Prevention and this particular video is called Ice Dam Prevention Minnetonka MN.

Our hope is for it to rank on the first page of results for a search for that term in the next day or two.

Time will tell.

———-

Right after returning home from my morning Toastmaster meeting, I checked on the status of the Ice Dam Video and was pleased to see that it not only ranked on the first page of Google results, it actually grabbed the very top spot. All in just 19 hours, perhaps faster, had I checked sooner.

Quick Success Feels Great!

For more information on how I can help your business get your videos to rank on Google Contact me via email: enetwal @ gmail.com

—-

Nate Rozelle, the owner of Above All Insulation was pretty Happy with the video, even before it ranked. Here his comment:

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3 More videos for Postal Dispatch

Here are two more versions of the same video, all with different titles and emphasis. Shows how easy it is to use animoto to create multiple related videos.

The first today promotes Postal Dispatch’s Passport Photo service. Not a biggie for their business, but a service that does draw customers who, then may become customers for their other services.

The second video displayed today was actully produced last week, and once again I am happy to say made it to the first page of Google within 24 hours. It promotes Postal Dispatch’s Fax Service.



I am adding a third video here created on 1/9/2013. This is also for Postal Dispatch but in this case while it uses some of the same pictures as the abouve uses some new ones as well. It is intended to promote their wide format printing capability, spcifically their poster printing.

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Video Ranks within 24 hours

Yesterday, I posted about two new videos I created for one of my clients, Postal Dispatch of Bloomington, MN. They provide a variety of business services including Color Copies and Shredding.

Today, I was pleased to see that the Color Copy video was ranked third overall, above the Google Local Business Page Listings for their main keyword, “Color Copies Bloomington MN.”

In fact, they got there within 22 hours of the video going live on YouTube, and possibly sooner as I did not check any sooner than that.

The Shredding video did not do as well, it is in the middle of page 2 at the moment, but over time I hope to get it to the first page as well.

Now my real task is to eventually get Postal Dispatch’s Google Plus Local Page to rank on the first page. However, we haven’t yet gotten our verification code back from Google so it will be  a while longer. Nonetheless, it was nice to show my new client some quick success.

 

 

 

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New Videos for Postal Dispatch Business Centers

As part of my efforts for one of my newest clients, I have created two videos using animoto.  One trick of the trade is to embed videos on outside websites in an effort to help them get ranked.

Therefore I am posting these two newest efforts in this post.

Postal Dispatch Business Center provides printing, shipping and mailing services including large format and poster printing, fax, shredding, laminating, packaging supplies, every door direct mailing, black and white & color copies, national and global shipping, mail boxes, mail forwarding and more.

5113 West 98th Street,

Bloomington, MN 55437

call 952-345-1879

http://PostalDispatch.com

mail.postaldispatch@gmail.com

 

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