Video Optimization with

YouTube Video SEO

Want to know a secret? Google owns YouTube.

Big Deal, you already knew that didn’t you. But do you realize what that means for your local business?

It is easier to rank your existing or new YouTube Video than it is your web site.  And so I am now offering Video Optimization services also known as YouTube Video SEO.  And that’s good news for your business if you want to dominate the first page of Google results for your favorite keywords.

Now the reasons it’s easier to rank a YouTube video has to do with all the backlinks, longevity and nepotistic relationship it enjoys with Google.

But rather than bore you with technical details of Video Optimization and Video SEO, let me say that while important these alone are not enough to get your video on the first page of results.

But they do help.

Now what does video optimization

mean to you?

When we use  YouTube Video SEO strategies to rank one of your videos on the first page of Google you get significantly enhanced visibility.

Let’s look at the following two Google Searches. The first is a fairly typical search result with ads on top followed by organic results below.

Now let’s look at a page where video optimization resulted in a YouTube video  showing up on the page.  Notice the thumbnail image Google displays for the optimized video SEO.

What do you want to bet that the listing with the image gets more clicks than most of the others?

YouTube Videos Stand Out

The thumbnail draws people’s eyes to it, and the result is that they will click on the listing and see your message.  That’s the beauty of Video Optimization and YouTube Video SEO.

Your optimized video will get a LOT more viewers. And this will be good for your business.  People like videos.

Now when you appear on the first page of Google via YouTube Video Optimization you can still show up with Adwords ads, a Google Places listing and by having your regular website ranked as well.

When you show up two, three or even four times on the first page of Google Results for your keywords you will tend to dominate your market.

Your video placement will help squeeze one of your competitors off the first page.  As a result you end up having multiple chances of presenting your proposition to prospective customers they may have stolen from you.

Additionally, your prospective customers will notice that you appear multiple times. They will assume it’s because you are the best.  How’s that for a positive first impression?

YouTube video SEO is a powerful tool. It will increase your visibility and increase your ability to attract new customers.

Video SEO

Do you have a YouTube Video That No One Sees?

Now many businesses have YouTube videos that are not ranking or showing up on the first page of Google. It takes a special effort and know how to get them ranking.

And that is precisely why I am offering the new video optimization service to local businesses like yours.

I am so confident that I can succeed with my YouTube Video SEO strategy, I am offering a zero down, no risk proposition to the next handful of businesses that contact me.

There are some conditions. I need to be sure it will be worth my while, but here is the deal. Once we agree to work together, I will (at no cost to you) employ my video SEO techniques to get a copy of your existing video to rank on the first page of Google.

Once I do, and only after I do, you will pay me an agreed upon fee which we will negotiate upfront. (Depends on market, competition and difficulty level)

Once it’s up, you should start seeing results. If after 30 days of it’s being up, you decide it’s not working for you, for any reason whatsoever, you can contact me and I will refund your entire initial payment.

How’s that for a risk free offer?

Once the Video Optimization results in a first page presence,  you will pay the monthly fee via a Paypal subscription.  You will be ale to quit that at any time as well. No long term contracts.

Now to do this effectively, I can only work with one customer per niche per city. Otherwise the positive video optimization effects would get diluted. So if you have a video that sells your business, but that is not now ranking on the first page of Google, give me a holler.

This is a first come first serve deal. And my free upfront charge will disappear as soon as I get yours and a few more testimonials.

Email me at enetwal @ gmail.com and put “YouTube Offer” in the subject line so it doesn’t get overlooked when I wade through my email.

====

Technorati Tags: YouTube Maketing, YouTube SEO, SEO, Local Marketing

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Want to know a secret? Google owns YouTube.

Big Deal, you already knew that didn’t you. But did you realize what it means for your local business?

If you can get your YouTube Video to Rank on the first page of Google Search results you can get significantly enhanced visibility for your business in at least two ways.

First let’s look at the following two Google Searches. The first is a fairly typical search with ads on top followed by organic results below.

The next is similar, except that in this case a YouTube video is showing up on the page. What do you want to bet that listing gets more clicks than most of the others?

YouTube Videos Stand Out

I can’t prove it, but I have heard that these listings get a LOT more traffic because people like videos and also because it just stands out.

Now if the video does a good job at presenting your message and you have a good description which sends people to your page you are going to get good results.

The second reason this will help you get more business is that this video placement in no way keeps you from ranking your Google Places Page or Organic listing on the page as well.  If you can get all three listed, people will virtually be stumbling all over you and as a result you will get a solid chance of doing business with almost everyone who searches for your keywords.

Do you have a YouTube Video That No One Sees?

Now many businesses have YouTube videos that are not ranking or showing up on the first page of Google. It takes a special effort and know how to get them ranking.  And that is precisely the new service I am offering to local businesses.

I admit I am new at this myself, but I am so confident that I can get your existing YouTube video to rank, I am for the time being offer a zero down, no risk deal to the next handful of businesses that contact me.

There are some conditions. I need to be sure it will be worth my while, but here is the deal.  Once we agree to work together, I will at no cost to you employ my techniques to get a copy of your existing video to rank on the first page of Google.

Once I do, and only after I do, you will pay me an agreed upon fee which we will negotiate upfront. (Depends on market, competition and difficulty level)

Once it’s up, you should start seeing results. If after 30 days of it’s being up, you decide it’s not working for you, for any reason whatsoever, you can contact me and I will refund your entire initial payment.

How’s that for a risk free offer?

Assuming it is working, you will pay the monthly fee via a paypal subscription.  You will be ale to quit that at any time as well. No long term contracts.

Now to do this effectively, I can only work with one customer per niche per city.  Otherwise the positive effects would get diluted.  So if you have a video that sells your business, but that is not now ranking on the first page of Google, give me a holler.

This is a first come first serve deal. And my free upfront charge will disappear as soon as I get yours and a few other people’s testimonials. (And the monthly fee as well.)

Email me at enetwal @ gmail.com and put “YouTube Offer” in the subject line so it doesn’t get overlooked when I wade through my email.

====

4-12-2012 Update

Just for the record, I have now been successful with a Towing company, a Dentist, a Water Damage restoration company and we are all but on the first page with a tree service company. (it will take a day or two more.)

For the time being I am still offering a free no cost intro for new customers. But that will not last. The key thing to understand is that it works. Not only will you get more visibility for your company, the process tends to knock one of your competitors off the first page of Google.

That’s good for you and bad for the competitor who gets displaced. I hope you don’t loose any sleep over that fact. And since the thumbnail for the video grabs readers attention, you will likely get two to three times as many clicks as any of your competitors, even some of those who are ranked higher than you.

So, if you would like more new leads calling you to take advantage of your services, call me.  Earl Netwal 612-724-4392

Technorati Tags: YouTube Maketing, YouTube SEO, SEO, Local Marketing

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If you have checked out your businesses website on your smart phone, you were probably less than satisfied with the way it looked.  You are likely wondering how to make a website for mobile applications that looks good and captures the customers you want.

If you don’t have a smart phone yourself you can download software that allows you to see what your website looks like on a variety of different mobile platforms.

You can download it for free from http://springbox.com/mobilizer

Then load up your site and see what it looks like.  You are likely to see it either all shrunk down so small no one could possible read the text. Or more likely, all you will see is the upper left hand corner of your website.

Neither is a positive experience for your potential customer trying to find you so they can put money in your pocket.

Not only that, but Google is now downgrading the rankings of all websites that are not mobile friendly, which means that you are likely to loose position in the search engines, if you had them.

The real answer to your mobile web site challenge is to call me, Earl Netwal, the Micro Business Specialist and let me help you out. (612-724-4392)

Today would be a good time, because you are losing customers and money every day you delay. How much money? That of course depends upon your particular business. What is a new customer worth to you?

$500 … $15o0 … $10,000 … or more ?

Can you afford to let them go to your competitor just because they had a mobile ready website and you didn’t?

There is a big difference between your existing web site and what you want for your mobile site.

Your regular site is designed to be seen on a desktop or laptop computer, and assumes that most of the people viewing it have access to fast broadband speeds.

The cell phone screen is much smaller and, together with the somewhat larger tablets out there,  they are dependent on cell phone speeds, typically 3G and 4G.  These are much slower, and large web sites will take a long while to open and frustrate the user.  You don’t want your first customer impression to be one of frustration, do you?

So the key decisions when learning how to make a website for mobile is to distill your large website into the key elements, the mobile user is most likely to need.

Then simplify, simplify, simplify.  You want some eye-candy on the top front of your mobile page, to get noticed, but smaller images are generally better. Then a series of icons to serve as tabs leading to you key components.

Any text should be broken into one or two sentence paragraphs so they are easier to read.

Then you need to add the magic of an auto-redirect script on your main page that can tell if a person is accessing your site from a desktop or mobile device.  When it knows it’s a desktop or laptop the script shows your standard website. When the visitor is viewing your site from a mobile device, it automatically sends them to the mobile site.

Now it’s possible to put this all together yourself, but frankly for most people it’s cheaper and faster in the long run to find someone who is experienced in putting together mobile web pages.

This is a new and emerging field. And most web designers are not up to speed yet. That’s again where I can help.  We are relatively new to the mobile site development game ourselves, but see it as one of the big trends in the coming year. We have geared up and are now able to offer you a variety of highly attractive mobile themes that will impress your customers, get you their business.

As a bonus,  instead of being penalized by Google for not having a mobile friendly site, you will find yourself ranked ahead of the bulk of your competitors who haven’t wised up yet to the necessity of becoming mobile ready.

Technorati Tags: mobile websites, How To Make A Website For Mobile, mobile web sites,

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I was recently challenged to come up with a new “matra” to reflect my business.  For many years now, I have been identifying myself as the Micro Business Specialist, and I still do.  Micro at one time referred to desktop computers vs. Big Room Univacs, etc.  It also implied small business rather than big.  I always feared it may have implied too small a business for some, but never let that worry me.

The business has changed over the years, as have the challenges. Whether a business is primarily on line or off, the name of the game used to be a simple website and lead capture system with effective followup. Today, whether you are online or selling bricks to chimney builders you need to not only have an effective web site, you need to play in a dozen new and costantly evolving internet media.

To tweet or not to tweet, to set up a facebook page or fan page, to get linked in, to use Google Adwords, or Bing or move to Facebook, to set up a Google Places Page, buy into the yellow pages buggy whip franchise, to set up a separate mini page for cell phones, to monitor reputation, survive bad reviews on yelp, send text messages to customers or remain on email.  The media of the internet have exploded.

Those of us in the business have trouble keeping up on it all, pity the local business person who works 40-80 hours a week just keeping their mainstreet business functioning. It’s no longer possible for most business people to keep up with the changes and thus difficult for them to evaluate which of these strategies they need to be paying attention to.

Most know they need help. They see their customers on cell phones in their shops. They look at their web site on their own phones and don’t like what they see.

They search for themselves on Google and see there competitors ranked on the first page and can’t find their own listing unless they know what to specifically search for.

Some know they have people who are finding their web site, but only hear from a small fraction of them.

These are just some of the issues they have. This is compounded by the constant phone calls they are getting from would be SEO experts who want to sell them $1000 a month packages that will turn straw into gold.

Who to believe, and which step should one take first? Can and should you do it all? Or is what you already have sufficient?

I can’t answer that from afar. Every business is different, and defined not only by their needs but to some extent by what their competition is up to.

Today, you need a strategist to step you through the maze of ever growing internet options and help you focus on those strategies that will do your business the most good, in the short term.  From that base, you may still want to expand into the rest.

The basics still apply for most. A solid web site that people can find, and which converts viewers either into buyers or into bona fide leads you can follow up with.

Being found remains central to the equation, and in these days of rapidly expanding mobile access with cell phones and tablet etc it has become essential to have a dual strategy. One for tradtional computer viewing and one for the reduced srceen, reduced bandwidth needs of the mobile user.

In both cases, the name of the game for most businesses is either to get a prompt phone call from the prospect right then or there, or to develop a system to get the lead, combined with an effective followup system.

This can be followup by traditional phone or mail, or email and text messaging. The mix of which must be carefully tailored to the individual business and your prospects needs and expectations.

All of these questions and more have lead me to understand that my most effective role in serving local business people may well be as what I am now calling: Online Media Customer Acquisition Strategies.

Online media being everything from traditional web sites to any of the emerging social media platforms.

Customer Acquisition is the payoff I offer businesses. Getting them new (and returning) customers to help them become more profitable.

And strategies, implies the effective use of the knowledge I have built up in my decade and a half of online efforts.

I am not the end all be all expert. But having spent the time I have, I understand most if not all the key components to the equation.  Afterall, I have been spending my own 40-80 hours a week playing with this for some time. Further, I have established relationship with a local mastermind groups as well as a virtual network of players whose knowledge extends beyond mine in many if not all key arenas.

Thus I see my role today as that of a strategist, helping businesses focus their customer acquisition efforts where they will do the most good.

I do this by looking at their existing assets, usually their web site and suggesting basic improvements there, before launching into new ventures, and yet I will almost always suggest an effort into new arenas. The market has already spread beyond the simple web site and as such they have no real choice if they are to keep up with their customers. That said, I will advise them to be prudent about it, and take it one or at most two steps at a time.

Today, the most likely candidates for most businesses is that they setup a mobile landing page so they are visible in the mobile world, and even a year plus into its roll out most small businesses do not understand and have not fully exploited their Google Places Page listing which is a giant mistake.

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Smartphones, tablets and other mobile devices are rapidly changing how people access the internet. This is a critical new challenge that you must get on top of ASAP to remain competitive in today’s ever changing business environment. The good news is that early adapters will reap the rewards of being ahead of the curve. Those who fail to take action, risk losing business from the rapidly growing mobile user populations who currently tend to be wealthier and or younger than average. But soon everyone will be mobile.

How mobile SEO changes everything.

(It’s quite controversial)

Some people have called it “GENIUS”…some have called it “B.S.” and others have dismissed it as mere “mobile madness”…

I don’t know where you fall in the mix, but here’s the real deal:

1) Google’s forcing ANY website owner to mobile optimize their sites

2) Mobile marketing is HOT-in fact affiliate mobile marketing sales have more than doubled in 7 months!

3) Mobile searches have QUADRUPLED in the last year!

4) Imagine this: IF one of your friends used their mobile device last year to search for something…today it’s FOUR of your friends!

5) One in 3 Mobile searches are LOCAL. That means if you put 100 consumers doing mobile searches in a room-33 of them are searching for local businesses!

6) Jeff Bezos from Amazon states that “In the last twelve months, customers around the world have ordered more than $1 BILLION of products from AMAZON using a MOBILE device. That’s HUGE!

7) Facebook Mobile…you bet…44% of Facebook users are on mobile devices.

Twitter…WOW…55% of all active Twitter users are on mobile.

9) Google’s way of looking at your site:

Is it mobile enabled? If not…be prepared To NEVER see page one of Google for your site. Mobile SEO Changes EVERYTHING. This is not a THREAT. This is a PROMISE!

MIMC Can Create a Mobile Mini Site For You.(Currently 5-14 day turnaround)

Basic Mobile Mini Website Package $997

Includes:

• Auto Detect Script hosted on your site Detects If viewer is using a mobile device and automatically redirects to your mobile site.
• Up to 6 Icon mini site
• Up to 24 pages/sub-directories
• Free hosting 1st 2 months
• $50/mo hosting thereafter
• Optional $75/mo mobile maintenance plan
• Up to 4 changes/month
• Or 30 minutes “hands on” time
• Extra time/changes billed at $65/half hour
• First 2 months free with 1 year contract
  

Bonus Offer For Limited Time -  ($560 value)

• Free Google Places Page Review & Install
• Review/Upgrade/Create Your Google Places Pages
• Claim pages if not already done
• ID Best Category Selections
• Complete Listing
• Upload up to 10 Images
• Create & Upload Simple Video
  
• Copy of my “Getting on the Google Map” eBook
  
• 1 year of Citation Listings
  
• Optional Management/service Contract Free with 1 year contract for Mobile Maintenance plan above.

To get started, email Earl at enetwal @ gmail.com or call 612-724-4392

Technorati Tags: Mobile websites, mobile web sites, Minneapolis Mobile Websites, Minneapolis internet marketing, Minneapolis mobile mini sites, Mobile marketing, mobile mini sites, Google Places Pages, Mobile marketing consultant, mobile web sites, Minnesota Mobile Sites, St Paul Mobile Sites, smart phone web sites, cell phone web sites

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Minneapolis Internet Marketing Consultant specializes in help small and middle sized businesses attract new customers through the effective use of the internet.

We will work with you to develop a strong web, blog or mobile site presence that will appeal to your prospects, but more importantly we will help you get your site in front of more eyes, and even more importantly eyes that are actively looking for your services or products.

For more information call Earl at 612-724-4392 or email us at enetwal@gmail.com

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If your facebook fan page just hit the fan, you are not alone.  Probably in excess of 2 million Facebook Fan pages are expected to get clobbered by Facebooks new policy that goes into effect on October 1, 2011.

All eternal apps and i-frame source pages need to be https:// and not merely  http://   This is a big deal.

If your ear’s to the ground and you follow stuff like this, the news isn’t new news. Facebook announced the policy back in February.  But most people either didn’t hear about it at all, figured it didn’t apply to them, or let in go in one ear and out the other, so to speak.

For the month of October, I expect to be doing a lot of Facebook work helping local businesses in the twin cities area get set up on SSL and then working with them to build better Fan Pages altogether.

You could do the same, or even just do your own thing if you are the hands on type of business by using either or both of the two resources I will be using.

The best guide I’ve seen for setting up the SSL certification process is the

==> SSL Facebook Report

Getting set up is not difficult, but it is a multi-step process that includes several small purchases and several interim waiting periods,  that make it a multi-day effort.  As such it is a perfect project for a small business consultant, like me, to handle for businesses that are otherwise focused on running their business and not their facebook fan page.

Now once set up, the next question is how effective the fan page really is in meeting the businesses’ actual goals.  Just like the web sites I’ve written about in the past, most small business Facebook Fan Pages Suck.  Even those done professionally are often deficient in key aspects.  That is where the second tool is invaluable.

==> Instant Facebook Fan Pages

With the Instant Facebook Fan Pages system, what used to be a tedious process is made simple. Like everything, you get better with practice, so while a business may do well by owning and using it themselves, it’s ideally a tool for those who wish to help local businesses get set up on facebook.

Now I will be charging my local clients a $150 introductory fee to get them fixed up on the SSL issue. Most people I know charge around $500 for setting up a facebook page, which is where I typically am as well, although I tend to package it with other services, including an autoresponder setup, ethical bribe generation, and the essential keyword research that is so critical to determining how many and which fan pages to focus on initially.

Technorati Tags: facebook, ssl, fan page, fanpages, facebook fan page, instant facebook fanpages,

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I am pleased to announce that my newest eBook, How to Get On Google Maps has been accepted for sale as a Kindle eBook by Amazon.

I am thrilled to have Amazon as a marketing partner. In addition to my work being available there for use by Kindle, iPad, iPhone, Blackberry, Android devices, PC, and Mac users.

In addition you can buy and download a pdf copy directly from  How to Get On Google Maps.

Product Description
Every Business Needs New Customers.

This Kindle book describes the easiest and most effective way to get new customers for main street businesses serving a local area or region. The tools and insights provided are applicable to single establishments and chains with multiple locations.

In this book you will learn how to get your business “Found” by prospective customers by ranking high on the Google Places Pages, which are today’s answer to the now obsolete yellow pages of the last century.

Not only will you learn how to claim and set up your Google Places pages properly, you will gain insights into some of the best online marketing tactics of the day.

You will learn how to do effective keyword search using free tools. Tools that will not only allow you to better understand your own customer demands, but also to spy on your competitors and discover their secrets.

You will understand the three main ways to get of top of the search results on Google.

The specific step by step instructions to make sure your Google Places Information is complete, and what is important and what isn’t so that you show up on the favored 7 pack that Google Displays on its Map.

You will discover why you need to and how to create videos and learn about a free service you can use to create animated videos with special effects that will wow your viewers.

You will discover which other directories in addition to Google Places you want to get listed in, including Bing and Yahoo and nine others.

You will also learn of an inexpensive short cut you can take to minimize the time and effort required to complete these listings and gain valuable “citation” support for your listing.

As importantly, you will learn what not to buy.

You will also learn about a free Google service you can use to monitor your own reputation and to keep an eye on your competitors so you know what they are up to.

And finally, you will get a quick glimpse at the significant change that will render many of your competitors web pages obsolete. This same change will work to your advantage when you apply the lessons of this powerful “how to” book.

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Based on alarming new data, Ryan Deiss is predicting the World Wide Web as we know it, as independent direct marketers, will be dead in 18 to 24 months.

Ryan’s outlined his findings in a shocking new report he’s calling: The “End of The Web?” Report

You can get a complimentary copy right now by clicking the link below:

http://microbusinessspecialist.com/blog/dealthofweb

Inside the report Ryan will reveal…

* The 3 giant companies who are KILLING online “mom and pops”
(like YOU!) using an old Walmart strategy…and how you can PARTNER
with them. (Yep, if you can’t beat ‘em it’s best just to join ‘em…)

* Why cheap, easy traffic (i.e. Google AdWords) has all but dried up, and the “Brute Force” traffic strategy that is more reliable and less expensive than Google…

* The “5 Phases of Technology” and why the transition from Phase 4 to Phase 5 will render most online businesses impotent over the next 12 – 18 months…

* The $200,000 “bet” I make every 30 days, and how you can follow my lead and cash-in on the largest wealth transfer the web has ever known…

* How the most common gadget in the world is killing traditional eCommerce, and why tactics like upsells and continuity may be gone forever. (There is a solution to this mess, but you have to read the report to see what it is…)

and much, much more…

Claim your free copy of his 24 page report NOW before he’s forced to remove it from the web.

Click the link below to claim your free copy now:

http://microbusinessspecialist.com/blog/dealthofweb

Ryan realizes that he’s making some very bold statements that could come back to haunt him, but he’s willing to risk his reputation to make sure that you don’t get blindsided by these massive shifts in the marketplace.

That alone just move this report to the top of my reading list!

Listen, I know this must sound like a very doom and gloom message, but Ryan assures me there is a rainbow, if you know where to look, and pot of gold too.

He believes that he’s figured out a way for few of us to profit from the coming changes. The report outlines the entire process, along with Ryan’s research data and proof points to inside the report.

Go grab your complimentary copy now Click Here =>

http://microbusinessspecialist.com/blog/dealthofweb

I’m sure that some people will say that Ryan’s being over dramatic or that he’s gotten too emotionally attached to his ideas, but I think that you’ll see: the facts back him up 100%.

Grab a copy of the End of the Web report now for FREE:

http://microbusinessspecialist.com/blog/dealthofweb

Technorati Tags: End of the Web, Ryan Deiss, internet marketing, internet marketers, internet guru, Free reports, future internet, internet future, Is the web dying?

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